There’s no amount of money that can replace the joy and happiness you felt when you got your first sale and saw your market grow. However, the fact-of-the-matter is, no matter how great the journey of building and marketing your clothing brand, it is never easy. That’s why in this article, I want to share with you the challenges I’ve faced when I started Ripe Brand Clothing.
Challenge #1 - Brand Authenticity
You’re not the only independent clothing brand to flood the market, and you are also competing with mega-brands, being authentic can pose a big challenge. If you want to cut through the noise, you need to be clear about your vision and values. For example, Ripe Brand Clothing is all about being resilient and overcoming challenges, which is evident in my branding. So make sure your brand is seen in every aspect of your company.
Challenge #2 - Where To Find Your Audience
We are now in the eCommerce age and digital marketing is all the hype. For example, Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020). Clearly, if you want to talk to your target audience in their language, social media is your platform. But of course, it does require a lot of work at the back-end. Creating catchy lines, photos, and videos, and SEO is an essential strategy to make a following. If you have the budget, having a social media strategist will make a big difference.
Challenge #3 - Online Marketplaces
Online marketplaces are flooded with independent and megabrands so the challenge it poses is how do you make your eCommerce store as the same level with big players? What can you offer to create a following of loyal customers? Personalized services, solid customer service, easy returns, fast shipping and delivery, and flexible payment methods are factors you can consider to stand-out.
In summary, you really need to be prepared financially, mentally, emotionally, and physically, if you want to ace the business. As you go along the journey, you will hear many criticisms and negative comments, take everything with a grain of salt and use it as leverage for learning to improve your business. And yes, never do it alone, just like the Red Pineapple, it needs water, sunshine, and soil to grow. You will also need all the help you can get, build a team, and take care of them like family. I wish you best in your business as well!